ABOUT US
ABOUT THE BRAND
If you are looking for a premium lifestyle brand that is different and individual - look no further. We are loud, colorful and stylish. Our high-quality sweatshirts are cozy and comfortable and represent a cool lifestyle. Our mission is for you to be in a good mood as soon as you get dressed and that this joy of life accompanies you throughout the day.
With children you never know what to expect. That’s our way of doing things at CHIO MI - we want you to have fun and dance through life while staying comfortable and without care to manage family & life. Being in a good mood is how we operate; we are convinced that fashion as well as lifestyle contribute to your mood every day.
CHIO MI is your family mood booster. Whether our products are for you, your children, your partner, your parents or everyone else surrounding you, they serve the purpose of starting the day together in the best mood possible.
Take a look for yourself - but beware! - your child is guaranteed to say: ‘I need this sweatshirt!’
ABOUT THE FOUNDERS
Raised in New York, Julia was heavily influenced by the fashion scene and always had a dream of starting a sweatshirt brand one day. Unable to find the perfect, feel good sweatshirt to gift her friends' kids for Christmas, she designed her own. The sweatshirts were so well received that she teamed up with her longtime friend Marilena, who has an extensive international background working for premium and lifestyle brands and leading business. Together they founded the label CHIO MI in 2022.
Together they want to bring fun to the whole family and give back to others. With every sweatshirt purchase, a day of school at the Omomas Care Center in Namibia is made possible for a child. This is a project of ‘GRUND FÜR GUTES’ and a small contribution expected to expand to larger projects in the future.
