If you are looking for a premium lifestyle brand that is different and individual - look no further. We are loud, colorful and stylish. Our high-quality sweatshirts are cozy and comfortable and represent a cool lifestyle. Our mission is for you to be in a good mood as soon as you get dressed and that this joy of life accompanies you throughout the day.

With children, life is colorful and you never know what’s coming next. That’s our way of doing things at CHIO MI - there are no rules. We want you to have fun and dance through life without a care. Being in a good mood is how we operate; we are convinced that fashion as well as lifestyle contribute to your mood every day. CHIO MI is your family mood booster. Whether our products are for you, your children, your partner, your parents or everyone else surrounding you, they serve the purpose of starting the day together in the best mood possible.

Take a look for yourself - but beware! - your child is guaranteed to say: ‘I need this sweatshirt!’



Raised in New York, Julia was heavily influenced by the
fashion scene and always had a dream of starting a sweatshirt brand one day. Unable to find the perfect, feel good sweatshirt to gift her friends' kids for Christmas, she designed her own. The sweatshirts were so well received that she teamed up with her longtime friend Marilena, who has an extensive background working for premium and lifestyle brands and leading business. Together they founded the label CHIO MI.