🦞 Introducing our Brand-New Lobster Design – A Special Collaboration with Liz & Lou

We’re thrilled to unveil our brand-new Lobster Design! Perfect for families who love premium fashion, durable kids’ clothing, and live a modern, conscious family lifestyle.

What’s new: Lobster Sweatshirts, Mini-Me Style, and the launch of our very first Pillow Covers.

This collection brings a look for the whole family that evokes the scent of a misty sea breeze and a hint of holiday spirit in everyday life – for kids, adults, and your home.
Exclusively designed in collaboration with the family magazine Liz & Lou.

Our Lobster Design is made for families who love adventure, cherish time together, and value high-quality, long-lasting sweatshirt styles.
The cheerful lobster embroidery is a standout design for little and big explorers alike – bringing the essence of the ocean, delicious seaside meals, and beach walks, even during winter.

🦞 A Special Collaboration with Liz & Lou

Liz & Lou is a lifestyle magazine for modern families, created by Iris & Tina – both moms to Liz, Lou & Henry.
Together with these inspiring women, we designed a collection that captures pure joy, family moments, and the motto:

“Enjoy life – it’s party time!”

From the very beginning, we shared a clear vision: to create a design that radiates happiness while perfectly representing both brands.

The lobster symbolizes summer ease, brings a smile to everyday life, and serves as a gentle reminder to treat ourselves and our children to little joys more often.

👉 “Enjoy the good moments. Celebrate life with your family.”

🌊 A Symbol of Joy, Ease & Family Vacations

The lobster represents:

• carefree holiday feelings

• small moments full of joy

• shared family time

The premium 3D embroidery turns our sweatshirt into a true statement piece – for children, adults and your home.

Get the MINI ME Look here.

🆕 New: Pillowcases – Cozy Family Living for Your Home

With our new Lobster Design, we’re expanding the collection with a brand-new category: Pillowcases.

A product that seamlessly fits into the CHIO MI universe: cozy, stylish, premium in quality, and guaranteed to bring a smile to your face.

Family moments happen everywhere – in the kids’ room, on the sofa, in bed, or in a cozy little corner during the day.
That’s why we wanted to create something that fuses style with everyday living, making your home brighter, warmer, and full of joy.

🦞 A Small Detail that Brings Big Joy

Whether it’s used as a highlight in the kids’ room, a favorite pillow on the sofa or a cheerful splash of color in your bedroom – the Lobster pillowcase is a gentle reminder to embrace life with ease and celebrate every day.

🌿 High-Quality for Everyday Family Life

Our pillowcases are designed to handle the energy of family life, yet remain so soft and inviting that you’ll want to sink right in.

Perfect for:

• thoughtful gift ideas

• seasonal décor

• a stylish upgrade for modern family spaces

• a matching addition to your CHIO MI favorite sweatshirt

🌊 What Makes the Lobster Collection so Special?

• Exclusive collaboration with the family magazine Liz & Lou

• Made from 100% organic cotton – soft, cozy and built to last

• Sizes for the whole family: 1–2 years up to 11–12 years, plus adult sizes (S–L)

• Also available as a pillowcase — perfect for the nursery, bedroom or living room

• Brings the seaside to your home – enjoy that holiday-by-the-sea feeling even in spring, autumn and winter

💙 For Families Who Want More Than Just Fashion

CHIO MI is all about small moments filled with joyful emotion, travel as a way of life, and a modern family lifestyle.
Our Lobster Design brings this to life with premium 3D embroidery that evokes coastal adventures and adds a playful touch to every outfit.

Bring a splash of holiday-by-the-sea feeling into your home – anytime, all year long.

👉 Shop now: shop.chiomi-label.com
👉 More about Liz & Lou