CHIO MI at Ludwig Beck: Our Kids’ Sweatshirts at the Department Store of the Senses
We’re beyond excited: Since August 2025, our colorful CHIO MI Kids Sweatshirts are available at the renowned Ludwig Beck department store at Marienplatz – right in the heart of Munich! A true highlight for families who value sustainable children’s clothing with an individual touch as well as for us as a brand since Munich is part of our DNA.
Why Ludwig Beck in Munich is so special
Ludwig Beck at Rathauseck spans seven creatively designed floors. Offering an impressive mix of fashion, beauty, lifestyle, music, and stationery, its reputation as Munich’s “Department Store of the Senses” is rightfully earned. Since 1861, Ludwig Beck has been a true Munich institution with the mission of making shopping an authentic, high-quality, and diverse experience.
With a strong focus on exclusive brands, traditional ‚Trachten‘ (= name for Bavarian costumes), beauty labels such as Kilian Paris, Diptyque, La Mer, Laura Mercier or Aesop, and a world-class music department, the store attracts both local and international visitors every year.
Alongside classic brands like HANRO, HUGO BOSS, POLO RALPH LAUREN, AIGNER, and MCM, you’ll also find trendy lifestyle brands such as SPANX, BLUE LEMON, BAUM UND PFERDEGARTEN, and AMERICAN VINTAGE.
Family-friendly shopping & kids’ products at Ludwig Beck
A lovingly curated kids’ section
Parents will discover high-quality baby fashion, toys, and accessories in the children‘s department – the floor design inspired by pop art and art deco with bold colors and shapes that captivate kids as well as adults. A fun and playful shop vibe aligns wonderfully with the design of CHIO MI and is something we’re truly excited about.
The selection includes:
- Practical newborn basics as well as gift ideas such as blankets, toys and pacifier chains
- Stuffed animals & Tonies, as well as backpacks, sunglasses, and books
- Fashion for ages 0–16 – for school, play and special occasions
On this floor you’ll find brands such as BOBO CHOSES, Liewood, Petit Bateau, Jellycat, Bon Ton Toys, SUNNYLiFE, and Izipizi.
The highlight: a drawing and play corner for when the little ones need a break from shopping.
What else you shouldn’t miss
First and foremost: the traditional ‚Trachten’ (= name for bavarian costumes) department. From elegant dirndls to intricately crafted lederhosen and hand-embroidered jackets, you’ll find everything to make traditional and modern Trachten fans’ hearts beat faster.
Ludwig Beck carefully selects regional craftsmanship, premium fabrics, and perfect fits – whether for festive occasions, Oktoberfest, family celebrations, or simply for anyone who wants to wear Bavarian tradition all year round. And yes, sizes for the whole family are available.
(Brands include GOTTSEIDANK, COCOVERO, LENA HOSCHEK, SPORTALM, ALPENHERZ, GRASEGGER and more)
Stationery & Lifestyle
If you’re in the mood for extraordinary greeting cards, elegant notebooks, or are looking for a thoughtful gift idea, head to the 4th floor.
🎶 Music Department on the 5th Floor
One of the last great lovingly curated music departments in Munich – featuring CDs, rare vinyls, and audiobooks from around the world. Perfect for young-at-heart music lovers who still appreciate music as a tangible experience.
☕ Monaco Café on the 4th Floor
This cafe has a stunning view over the Marienplatz and is perfect for a relaxing shopping break. Be sure to try the “Monaco Coffee” or “Monaco Gin” – both specialties made in Munich.
And for something sweet, stop by HEINEMANN: the Düsseldorf-based confectionery shop, founded in 1932, is well-known in Europe for its delicious chocolates, pastries and cakes all waiting to be devoured.
CHIO MI and Ludwig Beck – a perfect combination 💫
CHIO MI stands for joyful, exclusive, and sustainable kids’ fashion which perfectly matches Ludwig Beck’s concept of high-quality unique products and shopping for all senses.
Our colorful sweatshirts are the perfect addition to the existing kids’ range: playful, trendy, and made with love. They are wonderful gifts which often become children’s absolute favorite clothing pieces.
VISIT Ludwig Beck & CHIO MI - find us on the 2nd floor
Ludwig Beck is far more than a department store – it is a destination full of style and culture. Families will find curated children’s products, creative gift ideas, cozy cafés, as well as their favorite designer brands.
👉 Come visit us – we’re thrilled to be available at Ludwig Beck and look forward to welcoming you there!